Conversational Advertising
The future of advertising is a dialogue.
How generative AI and chat-first platforms turn static ads into real-time, two-way conversations, and what that means for marketers.
What we cover
AI & ad models
Expert analysis on generative AI, conversational commerce and emerging ad formats.
Strategy for CMOs
Frameworks for marketers navigating in-chat and in-assistant customer journeys.
Case studies
Real-world examples from brands running conversational campaigns.
Privacy & measurement
Consent, data and attribution in a first-party, conversation-led world.
Latest insights
All insights →- Jun 8, 2026
From conversational to agentic: where the ad goes when the agent decides
Conversational advertising assumed a person was in the chat. As assistants turn into agents that act, the ad moves from the dialogue into the agent's choice. Conversational becomes the face, agentic becomes the engine.
- Jun 8, 2026
Chat is dead: OpenAI's super app and the $100B ad question
OpenAI is rebuilding ChatGPT into an agent-led super app and calling chat dead. The chat surface was where its $100B ad plan lived. So where do the ads go now?
- Jun 3, 2026
AI agents don't see your ads
The web runs on ads people look at. AI agents don't look. As bots overtake human traffic, the money is moving out of the margins of the page and into the answer itself.
- Jun 3, 2026
Do AI assistants recommend themselves? I tested it.
I run an index that asks ChatGPT, Claude, Gemini and others to name the best AI app. With search on, none of the big models crown themselves. The real bias hides in one quieter place, and the small players are simply invisible.