Insights

From conversational to agentic: where the ad goes when the agent decides

Conversational advertising assumed a person was in the chat. As assistants turn into agents that act, the ad moves from the dialogue into the agent's choice. Conversational becomes the face, agentic becomes the engine.

Chat is dead: OpenAI's super app and the $100B ad question

OpenAI is rebuilding ChatGPT into an agent-led super app and calling chat dead. The chat surface was where its $100B ad plan lived. So where do the ads go now?

AI agents don't see your ads

The web runs on ads people look at. AI agents don't look. As bots overtake human traffic, the money is moving out of the margins of the page and into the answer itself.

Do AI assistants recommend themselves? I tested it.

I run an index that asks ChatGPT, Claude, Gemini and others to name the best AI app. With search on, none of the big models crown themselves. The real bias hides in one quieter place, and the small players are simply invisible.

ChatGPT ads are live: what actually launched

ChatGPT started showing ads in February 2026 for free and Go users. Here is how the placements work, what they cost advertisers, where they run, and what it means for marketers.

Perplexity drops ads and bets on subscriptions

Perplexity has stopped taking new advertisers and ruled ads out of its Comet browser. Ads earned it almost nothing, so it is paying publishers through a subscription instead.

What Is Conversational Advertising? A Definition and Guide

Conversational advertising is a format where an ad becomes a two-way, real-time dialogue, usually inside chat or an AI assistant, instead of a one-way static message. This guide explains the format and how to measure it.

If ChatGPT Taxes the Booking, Not the Answer, Who Wins?

Why this matters now: ChatGPT is moving from answers into checkout. OpenAI has rolled out a shopping research feature and Instant Checkout, with partners like Etsy, Shopify, Walmart and a Target app.

Bazaar content, search ads, and a carousel: Reading the ChatGPT Android ads leak

New strings in the ChatGPT Android app 1.2025.329 beta point to an ads layer that is more structured than a simple sponsored link. The leak references an “ads feature” with “bazaar content,” “search.

ASO After Search: Winning the Intent Router Inside ChatGPT

App Store Optimization is no longer just a metadata game. As assistants like ChatGPT become a front door to software, the ranking that matters is the one you cannot see: whether the assistant routes.

Ads that act: How ChatGPT Atlas could turn media buys into on‑page actions

OpenAI just put ChatGPT into its own browser. Atlas ships on macOS first with Windows, iOS, and Android on the way, and it brings an answer-first new tab, a persistent sidebar, memory, and an Agent.

Convert in the Conversation: How Prompts, Trust Signals, and AI Checkout Redefine CRO

As of late 2025, ChatGPT’s Instant Checkout and agentic shopping capabilities are beginning to move buying moments off traditional websites and into dialogue. This isn’t a gimmick; it’s a reordering.

What Perplexity Plans for Its Ads Platform: A Deep Dive

Perplexity stands at the intersection of AI powered answers and monetization, a moment that matters as AI search becomes a primary way people discover and compare products. The company has signaled.

IS The App Store Era Over? Marketers Must Orchestrate Intent in OpenAI’s Conversational Internet

OpenAI’s DevDay 2025 reframed the internet as a conversation engine with apps embedded directly in ChatGPT. Users can plan trips, compose playlists, or book services without leaving chat, collapsing.

OpenAI’s App Store Moment: Will AI-powered Apps Redefine Discovery, Marketing, and the Economics of Apps?

OpenAI’s DevDay arc is turning conversations into a platform, not just a chat. By embedding third‑party apps inside ChatGPT via an Apps SDK, OpenAI aims to compress discovery, intent, and action into.

AI-Driven Conversational Ads: Market Intelligence for 2025–2026

AI-driven conversational ads are the next frontier where dialogue and commerce meet in real time.

AI-First Conversational Marketing Playbook for 2025–2026: Strategy, Measurement, and Governance

Conversational marketing designs experiences that engage customers through interactive, AI-powered dialogue across chat, voice, and natural-language interfaces. A 2025–2026 playbook on strategy, measurement, and governance.

Early thoughts on ChatGPT ads and conversational advertising

ChatGPT Ads coming in 2026

Indicators that ChatGPT might look like in the screenshot for free users next year:

Copywriting is on the rise!

I grew up in a world where targeting and personalisation were at their peak. In the 2010s, Facebook had thousands of targeting options, and precise targeting could compensate for messaging that was merely good enough. Privacy rules ended that, and copywriting matters again.

Perplexity Ads: What Marketers Should Watch

Perplexity has been positioning itself as more than a curiosity-driven search engine. Since late 2024, the company has been testing a model for advertising that looks very different from the.