Insights

What Is Conversational Advertising? A Definition and Guide

Conversational advertising is a format where an ad becomes a two-way, real-time dialogue, usually inside chat or an AI assistant, instead of a one-way static message. This guide explains the format and how to measure it.

If ChatGPT Taxes the Booking, Not the Answer, Who Wins?

Why this matters now: ChatGPT is moving from answers into checkout. OpenAI has rolled out a shopping research feature and Instant Checkout, with partners like Etsy, Shopify, Walmart and a Target app.

Bazaar content, search ads, and a carousel: Reading the ChatGPT Android ads leak

New strings in the ChatGPT Android app 1.2025.329 beta point to an ads layer that is more structured than a simple sponsored link. The leak references an “ads feature” with “bazaar content,” “search.

ASO After Search: Winning the Intent Router Inside ChatGPT

App Store Optimization is no longer just a metadata game. As assistants like ChatGPT become a front door to software, the ranking that matters is the one you cannot see: whether the assistant routes.

Ads that act: How ChatGPT Atlas could turn media buys into on‑page actions

OpenAI just put ChatGPT into its own browser. Atlas ships on macOS first with Windows, iOS, and Android on the way, and it brings an answer-first new tab, a persistent sidebar, memory, and an Agent.

Convert in the Conversation: How Prompts, Trust Signals, and AI Checkout Redefine CRO

As of late 2025, ChatGPT’s Instant Checkout and agentic shopping capabilities are beginning to move buying moments off traditional websites and into dialogue. This isn’t a gimmick; it’s a reordering.

What Perplexity Plans for Its Ads Platform: A Deep Dive

Perplexity stands at the intersection of AI powered answers and monetization, a moment that matters as AI search becomes a primary way people discover and compare products. The company has signaled.

IS The App Store Era Over? Marketers Must Orchestrate Intent in OpenAI’s Conversational Internet

OpenAI’s DevDay 2025 reframed the internet as a conversation engine with apps embedded directly in ChatGPT. Users can plan trips, compose playlists, or book services without leaving chat, collapsing.

OpenAI’s App Store Moment: Will AI-powered Apps Redefine Discovery, Marketing, and the Economics of Apps?

OpenAI’s DevDay arc is turning conversations into a platform, not just a chat. By embedding third‑party apps inside ChatGPT via an Apps SDK, OpenAI aims to compress discovery, intent, and action into.

AI-Driven Conversational Ads: Market Intelligence for 2025–2026

AI-driven conversational ads are the next frontier where dialogue and commerce meet in real time.

AI-First Conversational Marketing Playbook for 2025–2026: Strategy, Measurement, and Governance

Conversational marketing designs experiences that engage customers through interactive, AI-powered dialogue across chat, voice, and natural-language interfaces. A 2025–2026 playbook on strategy, measurement, and governance.

Early thoughts on ChatGPT ads and conversational advertising

ChatGPT Ads coming in 2026

Indicators that ChatGPT might look like in the screenshot for free users next year:

Copywriting is on the rise!

I grew up in a world where targeting and personalisation were at their peak. In the 2010s, Facebook had thousands of targeting options, and precise targeting could compensate for messaging that was merely good enough. Privacy rules ended that, and copywriting matters again.

Perplexity Ads: What Marketers Should Watch

Perplexity has been positioning itself as more than a curiosity-driven search engine. Since late 2024, the company has been testing a model for advertising that looks very different from the.