Conversational Advertising
The future of advertising is a dialogue.
How generative AI and chat-first platforms turn static ads into real-time, two-way conversations, and what that means for marketers.
What we cover
AI & ad models
Expert analysis on generative AI, conversational commerce and emerging ad formats.
Strategy for CMOs
Frameworks for marketers navigating in-chat and in-assistant customer journeys.
Case studies
Real-world examples from brands running conversational campaigns.
Privacy & measurement
Consent, data and attribution in a first-party, conversation-led world.
Latest insights
All insights →- Guide · Jun 2, 2026
What Is Conversational Advertising? A Definition and Guide
Conversational advertising is a format where an ad becomes a two-way, real-time dialogue, usually inside chat or an AI assistant, instead of a one-way static message. This guide explains the format and how to measure it.
- Dec 2, 2025
If ChatGPT Taxes the Booking, Not the Answer, Who Wins?
Why this matters now: ChatGPT is moving from answers into checkout. OpenAI has rolled out a shopping research feature and Instant Checkout, with partners like Etsy, Shopify, Walmart and a Target app.
- Nov 29, 2025
Bazaar content, search ads, and a carousel: Reading the ChatGPT Android ads leak
New strings in the ChatGPT Android app 1.2025.329 beta point to an ads layer that is more structured than a simple sponsored link. The leak references an “ads feature” with “bazaar content,” “search.
- Oct 22, 2025
ASO After Search: Winning the Intent Router Inside ChatGPT
App Store Optimization is no longer just a metadata game. As assistants like ChatGPT become a front door to software, the ranking that matters is the one you cannot see: whether the assistant routes.