Conversational Advertising
The future of advertising is a dialogue.
How generative AI and chat-first platforms turn static ads into real-time, two-way conversations, and what that means for marketers.
What we cover
AI & ad models
Expert analysis on generative AI, conversational commerce and emerging ad formats.
Strategy for CMOs
Frameworks for marketers navigating in-chat and in-assistant customer journeys.
Case studies
Real-world examples from brands running conversational campaigns.
Privacy & measurement
Consent, data and attribution in a first-party, conversation-led world.
Latest insights
All insights →- Jun 3, 2026
AI agents don't see your ads
The web runs on ads people look at. AI agents don't look. As bots overtake human traffic, the money is moving out of the margins of the page and into the answer itself.
- Jun 3, 2026
Do AI assistants recommend themselves? I tested it.
I run an index that asks ChatGPT, Claude, Gemini and others to name the best AI app. With search on, none of the big models crown themselves. The real bias hides in one quieter place, and the small players are simply invisible.
- Jun 2, 2026
ChatGPT ads are live: what actually launched
ChatGPT started showing ads in February 2026 for free and Go users. Here is how the placements work, what they cost advertisers, where they run, and what it means for marketers.
- Jun 2, 2026
Perplexity drops ads and bets on subscriptions
Perplexity has stopped taking new advertisers and ruled ads out of its Comet browser. Ads earned it almost nothing, so it is paying publishers through a subscription instead.